Author: adler

No matter what kind of business you’re running, having targeted marketing campaigns couldn’t be more important when it comes to boosting awareness of your brand and promoting the products and services that you offer. While there are numerous triggers for these campaigns, from the release of new products to the promotion of a special offer, there’s another kind of marketing campaign that a lot of businesses run – campaigns that are based on special events, occasions, and notable calendar dates.
Continue reading How To Market a Business Around Special Occasions and Relevant Events at StartUp Mindset.

When looking for a great business laptop, there are an endless amount of options to choose from. Apple’s line of Macbooks stands out as well as Windows laptops like the Dells XPS. However, Lenovo has been able to become a formidable challenger to some other better-known brands. Especially, when it comes to work laptops.
Although its personal computer history began about 20 years ago, Lenovo has a long and established reputation in the computer industry.
Continue reading Best Lenovo Business Laptops for 2023 at StartUp Mindset.

 
If you ask a business owner what they seek to find in an employee, many times, their answer will be “someone who goes above and beyond the expectation.” Never will you hear a business owner say they are looking for an employee who underperforms. However, at some point or another, every entrepreneur, business owner, and manager will need to address an underperforming employee.
With everything you’ve got to take care of in your business, it is tempting to let the employee slide.
Continue reading 5 Major Ways Underperforming Employees Impact Your Business at StartUp Mindset.

Being a social media manager is a fast-paced, dynamic, and exciting role. With social media being a crucial aspect of modern communication, businesses, and organizations are looking for individuals who can help them navigate this ever-changing landscape.
Social media management covers the process of managing someone’s online presence. This is done by strategically analyzing audiences, creating and scheduling content for their profiles. A social media manager also monitors performance and arranges collaborations with social media influencers to create opportunities for growth in the number of followers and increase income using marketing strategies.
Continue reading 8 Tools for Social Media Managers to Utilize at StartUp Mindset.

 
The phrase, “a happy employee is a productive employee” has been repeated for decades by leaders and management academics. And, even in this world of remote work and a focus on work-life balance, the phrase continues to prove true. According to one study, companies with high worker satisfaction outperform low-satisfaction companies by 202%.
The good news is 65% of employees in the US are satisfied with their job. With 20% saying they are passionate about their current position.
Continue reading 7 Questions to Ask an Unhappy Employee at StartUp Mindset.

 
For over 10 years, ABC’s hit show Shark Tank has seen dozens of entrepreneurs looking for investment. The show has had some great episodes that are informational, educational, heartwarming and fun. But, at the end of the day, this show is about making business deals. So no matter how great a pitch was, or how much potential a product has, the Sharks are there to make money. 
So, after the lights die down and the cameras are off, which deals became the most successful?
Continue reading The 15 Best Shark Tank Deals Ever Made at StartUp Mindset.

 
Whether you’re just beginning your graphic design career or you’re a pro with years of experience, starting your own graphic design business can be incredibly rewarding. Are you a good communicator with great visual storytelling abilities and the ability to meet each client’s needs? 
While there’s no magic formula for success as an entrepreneur, you need to identify your target market. Knowing your customer is very important. As a graphic designer, knowing your target audience helps to focus marketing efforts and resources on a specific group of consumers.
Continue reading Finding the Target Market for a Graphic Design Business at StartUp Mindset.